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| Brochure Design & Production
Tips |
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1. SIZE
CTM’s display stands are designed for a 4"
x 9" format. While CTM can accommodate non-standard
sizes, your distribution cost, and likely the printing
cost, will be increased as a result. If you plan to
do a mailing, your postage costs will probably be
higher as well. |
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2. FORMAT
Vertical layout is essential. The name of your attraction
should be displayed boldly within the top third of
the brochure. Other pertinent information, or a photograph,
should be underneath which will enhance the visual
impact of your brochure when it is picked up. |
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3. PAPER
We recommend not less than 70 lb. coated stock for
a three-panel, four-color brochure. For single panel
brochures, a 10 point card stock is best to ensure
that your brochure doesn’t flop forward in our display
stands. |
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4. FOLDING
A simple vertical fold allows for a sturdier brochure.
An uneven fold, especially when combined with glossy
paper, will result in a stack of brochures sliding
over. You will be glad you took this into account
when you are trying to keep your display table neat
at a trade show. |
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5. INDICATE THE COUNTRY
IN WHICH YOUR BROCHURE IS PRINTED AND
DATE IT
If you are planning to ship your brochures out of
the country, customs requires the country of origin
to be clearly identified. It is our recommendation
that "PRINTED IN (YOUR COUNTRY)" is easily
visible on the external package itself, and on each
brochure’s back panel. If customs is unable
to identify your brochures’ country of origin,
your shipment may be delayed or refused. In addition,
date each brochure somewhere on the back panel,
especially if prices are listed. |
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6. SHIPPING & PACKAGING
Brochures should be packed in consistent size boxes,
with the name of your attraction and the quantity
per box clearly indicated on the outside of each box.
Boxes should not exceed 40 lbs. Instruct your printer
to fill each box completely (or stuff with recycled
material if necessary to keep the weight at 40 lbs.).
Partially filled cartons can be damaged in shipping
and often collapse over time in storage. All shipments
should be sent prepaid. |
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7. QUANTITY
CTM can provide you with an estimate of how many brochures
you will need for the duration of your distribution
program. It is advantageous to print this quantity
all at once, and if you need more than 50,000 you
should consult with your printer for web-fed prices.
Consider using "shells" if you will need
to update information on a regular basis. |
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8. COORDINATE
WITH YOUR PRINTER
You may realize a savings by giving your printer plenty
of lead time so that your job can be done at the printer's
convenience without jeopardizing your delivery deadline. |
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9. OWNERSHIP
Specify on your purchase order or printing contract
that all artwork, color separations, etc. remain your
property. Copyright laws are somewhat complicated
and policies vary within the graphic arts community.
Ask up front as you may want to switch printers at
a later date. |
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10. COLOR SEPARATIONS
Keep your separation costs down by using color transparencies
of a uniform size. Use colored stock, screens and/or
shading, instead of additional ink colors. |
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11. PROOFREAD
Check proofs extremely carefully. Catch errors and
omissions the first time. |
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| For additional help, click here. |
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